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Hip-hop has received a substantial affect on several genres of music. R&B, in particular, was probably the most influenced as to necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop so that you can correspond with younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals that have been sung from the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who were hesitant to change their images, began collaborating which has a rapper to remix among their tracks, and incorporated the remix within their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became extremely popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a fresh age group. Hip-hop soul is regarded as elderly than contemporary R&B, and targets a adult audience. This is primarily due to the genre's pinpoint the seamier facets of life; hip-hop soul singers also use adult language and themes, that has drawn censure from individuals who notice the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period with all the emergence of Neo Soul, another R&B subgenre within the late 90s, it is now experiencing an outburst in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.