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Hip-hop has already established a substantial influence on several genres of music. R&B, in particular, was one of the most influenced about necessitate a subgenre. The key difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to connect with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that were sung within the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who were hesitant to change their images, began collaborating with a rapper to remix one among their tracks, and incorporated the remix within their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a fresh age group. Hip-hop soul is regarded as more aged than contemporary R&B, and targets a grownup audience. That is primarily because of the genre's target the seamier areas of life; hip-hop soul singers also employ adult language and themes, containing drawn censure from those who glance at the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period together with the emergence of Neo Soul, another R&B subgenre within the late 90s, now it is experiencing an increase in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.