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Hip-hop has received a tremendous affect on several genres of music. R&B, in particular, was essentially the most influenced regarding necessitate a subgenre. The main element difference was that the subgenre was coarse and contained a lesser amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to correspond with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals that were sung from the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating which has a rapper to remix one of their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached to a new population. Hip-hop soul is recognized as old than contemporary R&B, and targets an adult audience. This can be primarily due to the genre's focus on the seamier elements of life; hip-hop soul singers likewise use adult language and themes, which includes drawn censure from individuals who notice the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period using the emergence of Neo Soul, another R&B subgenre from the the late 90s, it is now experiencing an increase in popularity due to singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.