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Hip-hop has received a significant affect on several genres of music. R&B, particularly, was the most influenced as to necessitate a subgenre. The true secret difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to relate with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals which are sung inside the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who were reluctant to change their images, began collaborating using a rapper to remix among their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became very popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached to a whole new generation. Hip-hop soul is considered more aged than contemporary R&B, and targets an adult audience. This can be primarily as a result of genre's target the seamier areas of life; hip-hop soul singers also employ adult language and themes, containing drawn censure from people that have the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a dull period together with the emergence of Neo Soul, another R&B subgenre from the late 90s, it's now experiencing a blast at the in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.