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Hip-hop has experienced an important relation to several genres of music. R&B, especially, was the most influenced as to necessitate a subgenre. The important thing difference could be that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to relate to younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals that have been sung in the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who had been reluctant to change their images, began collaborating which has a rapper to remix certainly one of their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became very popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a whole new age bracket. Hip-hop soul is considered more mature than contemporary R&B, and targets a grown-up audience. That is primarily due to the genre's target the seamier aspects of life; hip-hop soul singers also employ adult language and themes, which includes drawn censure from those who notice the genre of music, just like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period with the emergence of Neo Soul, another R&B subgenre within the the late 90s, now it is experiencing an increase in popularity due to singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.