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Every region possesses some particular characteristics depending on the people that are in it. These traits can reflect the region's economy, social behavior, social customs, physical location, commerce, industrialization, religion, as well as other things.


The word 'demographics' is within essence a shortened way of what we can call 'population characteristics'. Demographics include age, per capita income, mobility (with regards to travel time for it to work or number of vehicles available), educational and academic degree of people, value of ownership (which includes properties and assets like homes, apartments, garden etc others), status of employment as well as the topography in the region.
Demographics find its use within general market trends, opinion research, political research, and assessment of the changing trends of consumer behavior as well as patterns. But [http://articles.al.lv/2279127/strategies-for-demographics/ Property] is better utilized by marketing managers, as the various characteristics of individuals reflect their tastes and present a perception of the possibilities of the sales returns of an launched product in a given area.
Demographics may be called an art and a science. Unlike demography, which puts increased exposure of biological processes including population dynamics, demographics try to grasp exactly who think and just what they may be happy to buy. Demographics could be studied beneath the following heads:
1) Demographic variables - the groupings in the consumers and other such communities created by social and marketing analysts. The most frequently employed ones are: age, sex, sexual orientation, family size, household size, family life-cycle, income, occupation, education, proudly owning, socioeconomic status, religion and nationality.
2) Demographic profiles - definition of several demographic variables.
3) Demographic trends - predictability of the demographic shifts.