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When there is one thing Internet Search Engine Marketers and website owners fear - it's a major formula update, specially by Google. Well, much-as we might like it to not occur, its here. Clicking go maybe provides warnings you can use with your uncle. Google has recently done an important protocol update, nick called Jagger update series. Google does minor algorithm improvements very nearly on a monthly basis and once in a while, it implements a significant algorithm update. The final important Google algorithm update happened in November 2003 called the Florida update, which made quite a stir with website ranks. To understand more, read our report on Google Florida Algo Update. Like the Florida update, the much feared blender act have been done by the Jagger update. It has churned the sites and made it into a summary of unrecognizable pulp. Google has been a hot-favorite amongst the internet community looking for information. Most believe the serp's have always been highly appropriate. It would be consequently safe to assume that whatever algorithm Google has, works just fine. So why does Google have to re-engineer its perfect-looking algo so dramatically? Has it maybe not heard the saying don't repair what aint broke? From Google's viewpoint, the reason is straightforward and valid. To discover more, you can take a peep at find this. Well, to begin with, web is ever-evolving and the algo often must be modified to be able to give you the best-of results. Google engineered an algo, which it thinks will reward good sites and rank them well for its viewers. Google, like the majority of other search engines, keeps this algo a closely guarded secret to prevent it from being abused. But, the Search Engine Optimisation group is consistently at work trying to rank their internet sites well. Using determined guesswork, reasonable thinking, specific tests and extensive trial-and-error techniques, they slowly figure out what the algorithm likes and dislikes. Armed with this understanding, it is not hard to focus on sites to rank them high in SERP (Internet Search Engine Result Pages), whether the site deserves to rank at the top or not. This type of algorithm punishment leads to less than desirable' websites displacing great sites from-the top ranks, polluting the Google index. Discover further on cheap continued by navigating to our striking article. Subsequently, following the Kaizen philosophy, Google must re-engineer its calculations to keep, what it feels are poor sites, out-of its top ranks. So that you can begin once again naturally, main protocol revisions upset the current high-ranking internet sites & sends plenty of SEO specialists back to their work-bench. What's interesting to see may be the time of the formula upgrade. When Google updated its protocol in November 2003, there have been large scale accusations by web site owners that Google deliberately upset the ranks of popular internet sites just before the Christmas shopping season to push them into buying Google AdWords paid advertising in order to maintain visitors traffic. While Google claims that the algo update choices are not influenced by the AdWords staff, it is difficult to understand why they would yet again choose a important time just before Christmas shopping season to update their formula. The stakes are extremely large and its business in the end. Google gained 1.57 Billion in Q3 of 2005. If 2003 pre-Christmas algorithm upgrade result is any indication, I calculate that Google would record profits of around 2.05 Billion in Q4 of 2005..