Small business brand development354642

Smaller businesses are bigger you think that. Data has shown small business owners drive the Canadian economy. Who're they, what can they certainly? This infographic gives you some insights to data collected by Industry Canada for the status of small enterprises.

Being a small enterprise you need to: • Create an effective, well-integrated sales and marketing communications plan, blending offline and internet-based tools to maximise customer value • Strategically link and leverage all elements from the communication mix across all channels • Assess the contribution of every marketing element to increase impact • Develop an effective content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating graphic design purpose and view the strength of the staff member voice to humanize the brand.