Small business brand development4560673

Smaller businesses are larger than you imagine. Data has shown smaller businesses drive the Canadian economy. Who're they, what can they certainly? This infographic will give you some insights to data collected by Industry Canada around the status of smaller businesses.

As a small business you should: • Create an efficient, well-integrated marketing and sales communications plan, blending offline and internet-based tools to optimize customer value • Strategically link and leverage all elements within the communication mix across all channels • Evaluate the contribution of each marketing element to optimize impact • Develop an efficient content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating website designer purpose and comprehend the power of the staff member voice to humanize the company.