Small business brand development4853997

Small business owners are bigger than you imagine. Data has shown smaller businesses drive the Canadian economy. Who're they, what do they certainly? This infographic provides you with some insights to data collected by Industry Canada for the status of small business owners.

Being a small business you should: • Create an efficient, well-integrated marketing and sales communications plan, blending offline an internet-based tools to maximise customer value • Strategically link and leverage all elements within the communication mix across all channels • Evaluate the contribution of every marketing element to increase impact • Develop a powerful content strategy to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating marketing services purpose and comprehend the strength of the staff member voice to humanize the company.