Small business brand development2140538

Small business owners are bigger than you think. Data has shown smaller businesses drive the Canadian economy. Who're they, what can they actually do? This infographic gives you some insights to data collected by Industry Canada around the status of small enterprises.

Like a small company you need to: • Create a highly effective, well-integrated sales and marketing communications plan, blending offline and internet-based tools to maximize customer value • Strategically link and leverage all elements from the communication mix across all channels • Assess the contribution of each one marketing element to maximise impact • Develop an effective content process to ensure delivery of coordinated and synergistic messages across all touch points • Identify new methods to differentiate your brand by creating website designer purpose and comprehend the power of employees voice to humanize the brand.