Small business brand development9760679

Small enterprises are bigger than you think that. Data has shown small businesses drive the Canadian economy. That are they, what do they certainly? This infographic provides you with some insights to data collected by Industry Canada about the status of smaller businesses.

Being a small company you have to: • Create a powerful, well-integrated sales and marketing communications plan, blending offline and online tools to increase customer value • Strategically link and leverage all elements in the communication mix across all channels • Assess the contribution of each and every marketing element to increase impact • Develop a powerful content strategy to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating small business brand development purpose and see the power the employee voice to humanize the manufacturer.