Small business brand development6051971

Smaller businesses are bigger than you imagine. Data has proven small businesses drive the Canadian economy. Who are they, so what can they actually do? This infographic gives you some insights to data collected by Industry Canada on the status of smaller businesses.

Like a small enterprise you have to: • Create an efficient, well-integrated marketing communications plan, blending offline and online tools to maximise customer value • Strategically link and leverage all elements inside the communication mix across all channels • Appraise the contribution of each one marketing element to maximize impact • Develop a powerful content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating marketing services purpose and see the energy the staff member voice to humanize the company.