Small business brand development9318576

Smaller businesses are larger than you think that. Data has proven small businesses drive the Canadian economy. Who will be they, what do they do? This infographic will give you some insights to data collected by Industry Canada around the status of small businesses.

As being a small business you should: • Create an effective, well-integrated marketing and sales communications plan, blending offline and internet-based tools to optimize customer value • Strategically link and leverage all elements from the communication mix across all channels • Appraise the contribution of each and every marketing element to maximise impact • Develop an efficient content process to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating marketing services purpose and view the power of the worker voice to humanize the brand.