Small business brand development2654733

Small Businesses are larger than you believe. Data has shown smaller businesses drive the Canadian economy. Who will be they, what can they actually do? This infographic provides you with some insights to data collected by Industry Canada for the status of smaller businesses.

As a small business you'll want to: • Create a powerful, well-integrated marketing communications plan, blending offline an internet-based tools to maximise customer value • Strategically link and leverage all elements in the communication mix across all channels • Measure the contribution of every marketing element to increase impact • Develop a powerful content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating graphic design purpose and understand the power the worker voice to humanize the manufacturer.