Small business brand development394358

Small business owners are bigger than you think. Data has shown small business owners drive the Canadian economy. That are they, what do they do? This infographic will provide you with some insights to data collected by Industry Canada on the status of small enterprises.

As being a small company you have to: • Create an efficient, well-integrated marketing communications plan, blending offline an internet-based tools to maximize customer value • Strategically link and leverage all elements within the communication mix across all channels • Evaluate the contribution of each marketing element to optimize impact • Develop an efficient content strategy to ensure delivery of coordinated and synergistic messages across all touch points • Identify new methods to differentiate your brand by creating marketing services purpose and understand the power of the employee voice to humanize the company.