Small business brand development4141043

Small Businesses are greater than you imagine. Data has proven small enterprises drive the Canadian economy. Who are they, exactly what do they do? This infographic gives you some insights to data collected by Industry Canada for the status of small business owners.

As being a small business you should: • Create an effective, well-integrated marketing and sales communications plan, blending offline and internet based tools to maximize customer value • Strategically link and leverage all elements in the communication mix across all channels • Assess the contribution of every marketing element to maximise impact • Develop a highly effective content technique to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating website designer purpose and understand the power of the staff member voice to humanize the brand.