Small business brand development7838139

Small Businesses are bigger than you believe. Data has proven small business owners drive the Canadian economy. Who are they, exactly what do they are doing? This infographic gives you some insights to data collected by Industry Canada about the status of small business owners.

As a small business you'll want to: • Create an efficient, well-integrated marketing communications plan, blending offline and internet-based tools to increase customer value • Strategically link and leverage all elements from the communication mix across all channels • Appraise the contribution of each one marketing element to maximise impact • Develop an efficient content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating marketing services purpose and see the power employees voice to humanize the manufacturer.