Small business brand development7398514

Smaller businesses are bigger you think. Data has proven smaller businesses drive the Canadian economy. Who're they, what do they are doing? This infographic will give you some insights to data collected by Industry Canada for the status of small business owners.

As a small enterprise you'll want to: • Create a highly effective, well-integrated sales and marketing communications plan, blending offline and internet-based tools to maximise customer value • Strategically link and leverage all elements in the communication mix across all channels • Evaluate the contribution of every marketing element to maximise impact • Develop an effective content technique to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating marketing services purpose and understand the power employees voice to humanize the emblem.