Small business brand development556194

Small Businesses are larger than you believe. Data has proven small businesses drive the Canadian economy. Who will be they, so what can they actually do? This infographic will give you some insights to data collected by Industry Canada around the status of small enterprises.

Like a small business you have to: • Create a powerful, well-integrated marketing communications plan, blending offline and online tools to maximize customer value • Strategically link and leverage all elements in the communication mix across all channels • Measure the contribution of each marketing element to maximise impact • Develop a highly effective content process to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating marketing services purpose and understand the energy the employee voice to humanize the manufacturer.