Small business brand development3269231

Small Businesses are bigger you think that. Data has shown small businesses drive the Canadian economy. Who're they, what do they are doing? This infographic will provide you with some insights to data collected by Industry Canada on the status of smaller businesses.

As a small business you have to: • Create an efficient, well-integrated sales and marketing communications plan, blending offline and internet-based tools to increase customer value • Strategically link and leverage all elements inside the communication mix across all channels • Assess the contribution of each one marketing element to maximise impact • Develop an efficient content process to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating marketing services purpose and understand the power of employees voice to humanize the brand.