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Every region possesses some particular characteristics based on the individuals who are in it. These characteristics can reflect the region's economy, social behavior, social customs, physical location, commerce, industrialization, religion, and other things.


The phrase 'demographics' is essence a shortened type of that which you can call 'population characteristics'. Demographics include age, per person income, mobility (in terms of travel time for you to work or number of vehicles available), educational and academic amount of individuals, worth of ownership (which includes properties and assets like homes, apartments, garden and so forth others), status of employment and even the topography in the region. Demographics find its utilization in researching the market, opinion research, political research, and assessment of the changing trends of consumer behavior and it is patterns. But Demographics is the most suitable utilized by marketing managers, since the various characteristics of individuals reflect their tastes and present a concept of the probability of the sales returns of your launched product inside a given area. Demographics might be called a skill along with a science. Unlike demography, which puts concentrate on biological processes including population dynamics, demographics try to grasp what people think and just what these are happy to buy. Demographics can be studied beneath the following heads: 1) Demographic variables - the groupings from the consumers along with other such communities made by social and marketing analysts. The most frequently used ones are: age, sex, sexual orientation, family size, household size, family lifetime, income, occupation, education, buying, socioeconomic status, religion and nationality. 2) Demographic profiles - definition of several demographic variables. 3) Demographic trends - predictability of the demographic shifts.