A Guide To Demographics1087910

Every region possesses some particular characteristics based on the those who are in it. These traits can reflect the region's economy, social behavior, social customs, location, commerce, industrialization, religion, and other things.

The phrase 'demographics' is at essence a shortened type of what we should can call 'population characteristics'. Demographics include age, per person income, mobility (regarding travel time to work or amount of vehicles available), educational and academic a higher level the folks, value of ownership (which includes properties and assets like homes, apartments, garden and such others), status of employment and in many cases the topography of the region. Demographics find its used in general market trends, opinion research, political research, and assessment of the changing trends of consumer behavior as well as patterns. But Demographics is better utilised by marketing managers, as the various characteristics of the people reflect their tastes and provides a concept of it is likely that the sales returns of your launched product in the given area. Demographics could be called an art and a science. Unlike demography, which puts concentrate on biological processes including population dynamics, demographics attempt to grasp what folks think and what these are willing to buy. Demographics can be studied under the following heads: 1) Demographic variables - the groupings from the consumers and other such communities made by social and marketing analysts. Probably the most commonly used ones are: age, sex, sexual orientation, family size, household size, family life-cycle, income, occupation, education, buying, socioeconomic status, religion and nationality. 2) Demographic profiles - concept of several demographic variables. 3) Demographic trends - predictability of the demographic shifts.