Small business brand development3868284

Small business owners are greater than you think. Data has shown small enterprises drive the Canadian economy. Who will be they, so what can they certainly? This infographic gives you some insights to data collected by Industry Canada around the status of smaller businesses.

Like a small business you need to: • Create an effective, well-integrated sales and marketing communications plan, blending offline and internet-based tools to maximize customer value • Strategically link and leverage all elements from the communication mix across all channels • Evaluate the contribution of each one marketing element to increase impact • Develop a powerful content strategy to ensure delivery of coordinated and synergistic messages across all touch points • Identify new solutions to differentiate your brand by creating marketing services purpose and comprehend the energy employees voice to humanize the company.