Small business brand development6217622

Small enterprises are greater than you imagine. Data has shown small business owners drive the Canadian economy. Who will be they, so what can they actually do? This infographic will provide you with some insights to data collected by Industry Canada on the status of small businesses.

Like a small company you'll want to: • Create an effective, well-integrated marketing communications plan, blending offline and internet-based tools to optimize customer value • Strategically link and leverage all elements within the communication mix across all channels • Assess the contribution of every marketing element to maximize impact • Develop an efficient content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new solutions to differentiate your brand by creating marketing services purpose and see the power employees voice to humanize the company.