Small business brand development5103170

Small business owners are bigger you imagine. Data has shown small business owners drive the Canadian economy. Who will be they, what can they do? This infographic provides you with some insights to data collected by Industry Canada around the status of smaller businesses.

Like a business you'll want to: • Create a highly effective, well-integrated marketing and sales communications plan, blending offline and internet based tools to optimize customer value • Strategically link and leverage all elements in the communication mix across all channels • Measure the contribution of each and every marketing element to optimize impact • Develop an effective content technique to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating marketing services purpose and view the strength of the employee voice to humanize the company.