Strategies for Demographics1709645

Материал из megapuper
Перейти к: навигация, поиск

Every region possesses some particular characteristics using the those who are in it. These characteristics can reflect the region's economy, social behavior, social customs, physical location, commerce, industrialization, religion, and other things.


The word 'demographics' is within essence a shortened way of what we should can call 'population characteristics'. Demographics include age, per person income, mobility (when it comes to travel time for you to work or variety of vehicles available), educational and academic amount of the people, price of ownership (that includes properties and assets like homes, apartments, garden etc others), status of employment and even the topography of the region. Demographics find its utilization in survey, opinion research, political research, and assessment in the changing trends of consumer behavior and its patterns. But Demographics is best employed by marketing managers, as the various characteristics of those reflect their tastes and provides an idea of the possibilities of the sales returns of the launched product within a given area. Demographics can be called an art form plus a science. Unlike demography, which puts concentrate on biological processes such as population dynamics, demographics try and grasp what individuals think and just what they're ready to buy. Demographics may be studied beneath the following heads: 1) Demographic variables - the groupings of the consumers and also other such communities made by social and marketing analysts. One of the most commonly used ones are: age, sex, sexual orientation, family size, household size, family life cycle, income, occupation, education, proudly owning, socioeconomic status, religion and nationality. 2) Demographic profiles - concise explaination several demographic variables. 3) Demographic trends - predictability in the demographic shifts.