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Hip-hop has received a significant affect on several genres of music. R&B, especially, was probably the most influenced as to necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to relate to younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features Beats for sale, superimposed with vocals which were sung inside the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, have been reluctant to change their images, began collaborating with a rapper to remix certainly one of their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became extremely popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a fresh age bracket. Hip-hop soul is considered more mature than contemporary R&B, and targets a grown-up audience. This can be primarily because of the genre's target the seamier areas of life; hip-hop soul singers also employ adult language and themes, which includes drawn censure from individuals who have the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period together with the emergence of Neo Soul, another R&B subgenre from the the late 90s, it's now experiencing an increase in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.