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Hip-hop has experienced a tremendous relation to several genres of music. R&B, in particular, was essentially the most influenced concerning necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to connect with younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features Beats for sale, superimposed with vocals which are sung within the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who had been not wanting to change their images, began collaborating with a rapper to remix one among their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a brand new age group. Hip-hop soul is regarded as elderly than contemporary R&B, and targets a grown-up audience. This can be primarily because of the genre's concentrate on the seamier aspects of life; hip-hop soul singers likewise use adult language and themes, that has drawn censure from those who feel the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period with all the emergence of Neo Soul, another R&B subgenre within the the late 90s, now it is experiencing an increase in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.