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Hip-hop has experienced a tremendous impact on several genres of music. R&B, in particular, was the most influenced regarding necessitate a subgenre. The main element difference could be that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to relate with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals that were sung in the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating which has a rapper to remix one among their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached to a fresh generation. Hip-hop soul is known as elderly than contemporary R&B, and targets a adult audience. This really is primarily as a result of genre's pinpoint the seamier aspects of life; hip-hop soul singers also have adult language and themes, containing drawn censure from people that glance at the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period using the emergence of Neo Soul, another R&B subgenre within the late 90s, it's now experiencing an increase in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.