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Hip-hop has had a tremendous affect on several genres of music. R&B, especially, was probably the most influenced about necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to relate with younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals which were sung in the style of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating using a rapper to remix among their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became extremely popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a new population. Hip-hop soul is recognized as more aged than contemporary R&B, and targets a grown-up audience. This is primarily due to the genre's target the seamier areas of life; hip-hop soul singers also use adult language and themes, which includes drawn censure from those who have the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period with the emergence of Neo Soul, another R&B subgenre in the the late 90s, it is now experiencing a surge in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.