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Hip-hop has received a tremendous impact on several genres of music. R&B, in particular, was probably the most influenced as to necessitate a subgenre. The key difference was that the subgenre was coarse and contained a lesser amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to relate with younger, urban audiences, thus developing a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals that have been sung in the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who had been not wanting to change their images, began collaborating having a rapper to remix one among their tracks, and incorporated the remix within their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a fresh population. Hip-hop soul is considered more aged than contemporary R&B, and targets a adult audience. This really is primarily due to the genre's concentrate on the seamier areas of life; hip-hop soul singers also have adult language and themes, which includes drawn censure from those who have the genre of music, just like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a dull period using the emergence of Neo Soul, another R&B subgenre in the the late 90s, it's now experiencing an increase in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.