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Hip-hop has experienced a tremendous impact on several genres of music. R&B, particularly, was one of the most influenced as to necessitate a subgenre. The main element difference could be that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to correspond with younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals which are sung within the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who had been unwilling to change their images, began collaborating which has a rapper to remix certainly one of their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a whole new generation. Hip-hop soul is recognized as old than contemporary R&B, and targets a grownup audience. This really is primarily because of the genre's pinpoint the seamier aspects of life; hip-hop soul singers also employ adult language and themes, that has drawn censure from individuals who notice the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period together with the emergence of Neo Soul, another R&B subgenre in the the late 90s, it is currently experiencing an outburst in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.