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Hip-hop has already established a significant influence on several genres of music. R&B, especially, was probably the most influenced as to necessitate a subgenre. The key difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to connect with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that have been sung within the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who have been hesitant to change their images, began collaborating using a rapper to remix one of their tracks, and incorporated the remix within their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became extremely popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a fresh age group. Hip-hop soul is regarded as more mature than contemporary R&B, and targets an adult audience. This really is primarily because of the genre's concentrate on the seamier facets of life; hip-hop soul singers also use adult language and themes, containing drawn censure from people that feel the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period using the emergence of Neo Soul, another R&B subgenre inside the the late 90s, now it is experiencing a blast at the in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.