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Hip-hop has had an important impact on several genres of music. R&B, particularly, was the most influenced about necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to relate to younger, urban audiences, thus developing a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that have been sung within the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try the vein of hip-hop artists. Pop singers, who had been reluctant to change their images, began collaborating using a rapper to remix one of their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a brand new age group. Hip-hop soul is regarded as elderly than contemporary R&B, and targets a grownup audience. This can be primarily as a result of genre's pinpoint the seamier areas of life; hip-hop soul singers also employ adult language and themes, which includes drawn censure from people that feel the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period with all the emergence of Neo Soul, another R&B subgenre in the the late 90s, it is currently experiencing an outburst in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.