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Hip-hop has received a tremendous influence on several genres of music. R&B, specifically, was one of the most influenced concerning necessitate a subgenre. The key difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to connect with younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals which were sung inside the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try the vein of hip-hop artists. Pop singers, have been hesitant to change their images, began collaborating with a rapper to remix among their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became very popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a fresh generation. Hip-hop soul is considered elderly than contemporary R&B, and targets an adult audience. This can be primarily because of the genre's pinpoint the seamier areas of life; hip-hop soul singers also employ adult language and themes, which has drawn censure from people that glance at the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period using the emergence of Neo Soul, another R&B subgenre from the late 90s, it is now experiencing a blast at the in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.