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Hip-hop has had a substantial affect on several genres of music. R&B, especially, was the most influenced about necessitate a subgenre. The main element difference was that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to connect with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that were sung within the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, have been reluctant to change their images, began collaborating which has a rapper to remix one of their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a new age bracket. Hip-hop soul is considered elderly than contemporary R&B, and targets a grown-up audience. That is primarily due to the genre's focus on the seamier elements of life; hip-hop soul singers also use adult language and themes, which has drawn censure from those who have the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a dull period using the emergence of Neo Soul, another R&B subgenre from the late 90s, it is now experiencing a blast at the in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.