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Hip-hop has received an important affect on several genres of music. R&B, particularly, was probably the most influenced concerning necessitate a subgenre. The key difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to connect with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that were sung within the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try the vein of hip-hop artists. Pop singers, who have been not wanting to change their images, began collaborating having a rapper to remix among their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a fresh age group. Hip-hop soul is recognized as elderly than contemporary R&B, and targets a grown-up audience. This really is primarily due to the genre's pinpoint the seamier aspects of life; hip-hop soul singers also employ adult language and themes, which has drawn censure from people that notice the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period with all the emergence of Neo Soul, another R&B subgenre in the the late 90s, it is now experiencing an outburst in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.