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Hip-hop has had a significant relation to several genres of music. R&B, particularly, was one of the most influenced regarding necessitate a subgenre. The key difference was that the subgenre was coarse and contained a smaller amount of an R&B influence.
Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to relate to younger, urban audiences, thus developing a subgenre coined ""hip-hop Soul"". This genre features Beats for sale, superimposed with vocals which were sung in the kind of soul music; the lyrics, however, integrated street lingo and adult themes.
Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating which has a rapper to remix one of their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles.
These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a new population.
Hip-hop soul is regarded as old than contemporary R&B, and targets a adult audience. This is primarily due to genre's focus on the seamier aspects of life; hip-hop soul singers also have adult language and themes, containing drawn censure from people who have the genre of music, much like hip-hop, glorifies negative stereotypes.
Although hip-hop soul witnessed a dull period with the emergence of Neo Soul, another R&B subgenre within the the late 90s, it's now experiencing a surge in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.