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Hip-hop has experienced an important affect on several genres of music. R&B, particularly, was the most influenced about necessitate a subgenre. The key difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to connect with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals that were sung inside the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who have been reluctant to change their images, began collaborating which has a rapper to remix among their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a new age group. Hip-hop soul is recognized as elderly than contemporary R&B, and targets a adult audience. This is primarily due to genre's target the seamier elements of life; hip-hop soul singers also have adult language and themes, that has drawn censure from individuals who notice the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a dull period together with the emergence of Neo Soul, another R&B subgenre inside the late 90s, it is currently experiencing a blast at the in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.