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Hip-hop has had an important impact on several genres of music. R&B, specifically, was probably the most influenced as to necessitate a subgenre. The true secret difference could be that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to connect with younger, urban audiences, thus developing a subgenre coined ""hip-hop Soul"". This genre features TrakTrain, superimposed with vocals that have been sung in the style of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, have been hesitant to change their images, began collaborating using a rapper to remix among their tracks, and incorporated the remix within their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached to a fresh age bracket. Hip-hop soul is recognized as more mature than contemporary R&B, and targets an adult audience. This can be primarily because of the genre's target the seamier facets of life; hip-hop soul singers also have adult language and themes, that has drawn censure from individuals who glance at the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period together with the emergence of Neo Soul, another R&B subgenre within the late 90s, it's now experiencing an outburst in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.