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Hip-hop has already established a significant affect on several genres of music. R&B, specifically, was the most influenced about necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop so that you can correspond with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that were sung from the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, have been hesitant to change their images, began collaborating using a rapper to remix one among their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached to a whole new age bracket. Hip-hop soul is considered more mature than contemporary R&B, and targets a grown-up audience. This can be primarily as a result of genre's focus on the seamier elements of life; hip-hop soul singers also have adult language and themes, that has drawn censure from those who feel the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period with the emergence of Neo Soul, another R&B subgenre in the the late 90s, it is now experiencing an outburst in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.