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Hip-hop has experienced a substantial impact on several genres of music. R&B, specifically, was essentially the most influenced as to necessitate a subgenre. The key difference was that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop so that you can connect with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals which are sung inside the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating using a rapper to remix certainly one of their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became very popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a fresh population. Hip-hop soul is considered elderly than contemporary R&B, and targets a grown-up audience. That is primarily due to genre's target the seamier areas of life; hip-hop soul singers likewise use adult language and themes, which has drawn censure from individuals who notice the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period together with the emergence of Neo Soul, another R&B subgenre inside the late 90s, it is currently experiencing an increase in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.