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Hip-hop has had a substantial influence on several genres of music. R&B, particularly, was probably the most influenced concerning necessitate a subgenre. The important thing difference could be that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to connect with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals which are sung inside the style of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who had been reluctant to change their images, began collaborating which has a rapper to remix one among their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became extremely popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a new population. Hip-hop soul is regarded as more mature than contemporary R&B, and targets a grown-up audience. This can be primarily due to genre's pinpoint the seamier aspects of life; hip-hop soul singers likewise use adult language and themes, that has drawn censure from individuals who feel the genre of music, just like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period together with the emergence of Neo Soul, another R&B subgenre within the late 90s, it is currently experiencing an increase in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.