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Hip-hop has already established a substantial relation to several genres of music. R&B, especially, was essentially the most influenced regarding necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to correspond with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals which are sung within the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating with a rapper to remix one among their tracks, and incorporated the remix within their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a fresh age group. Hip-hop soul is considered old than contemporary R&B, and targets an adult audience. This is primarily as a result of genre's target the seamier areas of life; hip-hop soul singers also use adult language and themes, that has drawn censure from individuals who notice the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period together with the emergence of Neo Soul, another R&B subgenre from the the late 90s, it is currently experiencing a blast at the in popularity due to singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.