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Hip-hop has had a substantial impact on several genres of music. R&B, especially, was the most influenced about necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to relate with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals which are sung in the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who have been not wanting to change their images, began collaborating which has a rapper to remix one among their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a whole new age group. Hip-hop soul is considered more mature than contemporary R&B, and targets a grownup audience. This is primarily because of the genre's focus on the seamier facets of life; hip-hop soul singers likewise use adult language and themes, which has drawn censure from individuals who glance at the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period with all the emergence of Neo Soul, another R&B subgenre in the the late 90s, now it is experiencing a surge in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.