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Hip-hop has experienced an important relation to several genres of music. R&B, especially, was probably the most influenced as to necessitate a subgenre. The important thing difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop in order to connect with younger, urban audiences, thus developing a subgenre coined ""hip-hop Soul"". This genre features TrakTrain, superimposed with vocals that have been sung inside the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who have been not wanting to change their images, began collaborating with a rapper to remix certainly one of their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a whole new population. Hip-hop soul is recognized as old than contemporary R&B, and targets a grown-up audience. This can be primarily due to the genre's target the seamier facets of life; hip-hop soul singers also use adult language and themes, which has drawn censure from individuals who have the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period using the emergence of Neo Soul, another R&B subgenre within the late 90s, it's now experiencing a blast at the in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.