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Hip-hop has received a tremendous affect on several genres of music. R&B, specifically, was one of the most influenced concerning necessitate a subgenre. The key difference could be that the subgenre was coarse and contained a lesser amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to correspond with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features Hiphop, superimposed with vocals which were sung from the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop artists. Pop singers, who have been unwilling to change their images, began collaborating which has a rapper to remix certainly one of their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a whole new age group. Hip-hop soul is recognized as elderly than contemporary R&B, and targets a grownup audience. This is primarily due to the genre's focus on the seamier facets of life; hip-hop soul singers also employ adult language and themes, which includes drawn censure from individuals who feel the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period with all the emergence of Neo Soul, another R&B subgenre within the the late 90s, now it is experiencing a surge in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.