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Hip-hop has experienced an important affect on several genres of music. R&B, in particular, was probably the most influenced concerning necessitate a subgenre. The true secret difference could be that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to correspond with younger, urban audiences, thus developing a subgenre coined ""hip-hop Soul"". This genre features Beats for sale, superimposed with vocals that were sung from the kind of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who have been unwilling to change their images, began collaborating with a rapper to remix certainly one of their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a whole new generation. Hip-hop soul is considered more aged than contemporary R&B, and targets a adult audience. This can be primarily due to the genre's target the seamier aspects of life; hip-hop soul singers also employ adult language and themes, which has drawn censure from people who glance at the genre of music, similar to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period with the emergence of Neo Soul, another R&B subgenre inside the the late 90s, it is currently experiencing a surge in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.