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Hip-hop has had a substantial impact on several genres of music. R&B, especially, was the most influenced concerning necessitate a subgenre. The important thing difference could be that the subgenre was coarse and contained a reduced amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop to be able to correspond with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals which are sung inside the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who have been unwilling to change their images, began collaborating which has a rapper to remix one of their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a fresh age group. Hip-hop soul is recognized as elderly than contemporary R&B, and targets an adult audience. This can be primarily due to genre's focus on the seamier facets of life; hip-hop soul singers also have adult language and themes, containing drawn censure from people who notice the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period together with the emergence of Neo Soul, another R&B subgenre within the late 90s, it is currently experiencing a surge in popularity due to singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.